In the marketing world we talk a lot about brands and branding. So what is a brand? Here are a few definitions I found by doing a quick Google search: A brand is a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo, tag... Continue Reading →
Looking Back on Twenty Twelve
The other day while driving to work with my favourite Cowtown country music station turned up, the Christmas songs ended and the announcers came on and started talking about something that made my ears perk up. They were talking about being thankful. While it seems like every time we turn on the news, we are... Continue Reading →
Thankful Thursday: For Visitors
Seeing as this is Thursday and American Thanksgiving, I thought it was appropriate that I write a Thankful Thursday blog post. We Canadians celebrated our Thanksgiving in October and I was thankful to have the opportunity to travel back home to southern Manitoba and visit my family for the weekend. Over a month later and... Continue Reading →
The Real Thing
No, this isn't a blog post about Coca-Cola's early 1990s slogan, Can't Beat the Real Thing. It's about a compliment I recently received. I was told that I'm the real thing - in reference to being a farm girl. I'm a REAL farm girl. As opposed to those fake, wanna-be farm girls. Later, as I... Continue Reading →
A Gathering of #Agnerds
Normally I wouldn't want to be called a nerd but add two letters - ag - to the front of it and I wear the badge proudly. I was just one of many agnerds that gathered in Kansas City, Missouri (not Kansas) last week to attend Agvocacy 2.0, an AgChat Foundation conference (Twitter hashtag: #acfc12).... Continue Reading →
Enjoying the Ride
The other day I was flipping through my old CD collection when I came across this 2006 Sugarland CD called Enjoy the Ride. I couldn't help but think about how appropriate the CD title is as I reflect on the past 30 years of my life. I have certainly enjoyed the ride that has been... Continue Reading →
Celebrating Volunteer Appreciation Week
After high school I spent a year doing voluntary service in South Bend, Indiana. And while I entered the year with apprehension, it turned out to be one of the best years of my life. During that time I volunteered at three part-time jobs doing mainly administrative work for various not-for-profit agencies. I lived in... Continue Reading →
Thankful Thursday: For Work
Not just today, but every day, I'm thankful for work. I'm thankful to be able to work in the industry I love - agriculture. I'm thankful to be able to combine my passion for agriculture with my passion for communications, in my work. I'm thankful to be able to work alongside people who also have a passion... Continue Reading →
Looking back and looking ahead
With all the busyness, December 31, 2011 snuck up on me and I just realized that I should be looking back on the past year. Social media was a big part of my life this past year. I started this blog in April and I look forward to writing each post (all 87, so far).... Continue Reading →
Snail mail brightens my day
As I'm hauling my stuff into my place at the end of the day, I slip my hand into the mailbox and pull out what usually consists of a pile of junk mail. A coupon for cheap pizza. A bill. Direct mail from a realtor wanting to sell my condo. Yet another coupon for cheap pizza. Oh... Continue Reading →
Rural Route Ramblings 