Farm girl. Farm wife. Farmer's daughter. Agriculture advocate. Ag marketer. Ag volunteer.
I spent last weekend volunteering at Aggie Days in Calgary surrounded by kids and strollers. I did some people watching and couldn't help but notice how excited the kids were to see all the animals, machinery etc. These things are a novelty for city kids (the majority of Aggie Days attendees are urban folks). I... Continue Reading →
So apparently if we slap an organic label on a cookie the majority of consumers will believe it's healthier than a non-organic cookie and be willing to pay more for it? That pretty much sums up a Cornell University Food & Brand Lab study released last week that has generated a buzz in the mainstream... Continue Reading →
Last year I volunteered at the Calgary Stampede Aggie Days and had a great time. Read all about it in last year's blog post. This year I was invited to join the Aggie Days social media committee. I wrote a preview blog post featuring the new exciting displays at this year's event for the Calgary Stampede blog.... Continue Reading →
In preparation for some Easter weekend guests I decided to make a simple casserole for breakfast rather than making everyone bacon and eggs. I prefer this as the work is done ahead of time before your guests arrive. All you do is pop the casserole in the oven in the morning while everyone else is... Continue Reading →
In the marketing world we talk about brand loyalty. This is when consumers become committed to a brand and make repeated purchases. Customers who are loyal to certain brands will make consistent purchases regardless of price or convenience. Last weekend I came across a great example of brand loyalty - myself and Honda Civic cars.... Continue Reading →
According to Benjamin Franklin, the only two things certain in life are death and taxes. If that's true, when considering a future career, young people should probably opt for funeral director or accountant. But if working with the deceased and working with numbers don't appeal to you (and who can blame you), then what about... Continue Reading →
Anyone who knows me knows I love chocolate! I came across the following Rules of Chocolate recently and had to share them: 1) If you have melted chocolate all over your hands, you're eating it too slowly. 2) Chocolate covered raisins, cherries, oranges and strawberries all count as fruit so eat as many as you... Continue Reading →
Quick quiz: what do the 4 H's in 4-H stand for? Read the rest of this post and you'll find out at the end. 4-H is celebrating a big birthday this year - 100 years. Since 1913, 4-H has given youth between the ages of eight and 21 opportunities to learn new things such as... Continue Reading →
In the marketing world we talk a lot about brands and branding. So what is a brand? Here are a few definitions I found by doing a quick Google search: A brand is a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo, tag... Continue Reading →
Rural Route Ramblings 