Connecting Farmers and Consumers: Less Telling, More Asking

Earlier this week I read a great blog post written by ag journalist Holly Spangler. She shared Five Things Farmers Need to Know about Consumers on the Farm Progress Prairie Farmer blog. Read her post here. Point No. 4 resonated with me. Holly says, "We need to be less about 'telling our story,' and more... Continue Reading →

A Cookie is a Cookie – Organic or Not

So apparently if we slap an organic label on a cookie the majority of consumers will believe it's healthier than a non-organic cookie and be willing to pay more for it? That pretty much sums up a Cornell University Food & Brand Lab study released last week that has generated a buzz in the mainstream... Continue Reading →

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