In the marketing world we talk about brand loyalty. This is when consumers become committed to a brand and make repeated purchases. Customers who are loyal to certain brands will make consistent purchases regardless of price or convenience. Last weekend I came across a great example of brand loyalty - myself and Honda Civic cars.... Continue Reading →
What’s your Personal Brand?
In the marketing world we talk a lot about brands and branding. So what is a brand? Here are a few definitions I found by doing a quick Google search: A brand is a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo, tag... Continue Reading →