Growing up I remember my mom saying this when I didn't finish my food. And by the sounds of it, others could benefit from remembering this popular idiom as well. Recently I read that the average American throws away 396 pounds of food each year, according to the Natural Resources Defense Council. This statistic doesn't... Continue Reading →
Let’s Talk Cereal
At a recent work event I introduced my boyfriend to a colleague whose title is Head of Cereals in North America. Later my boyfriend jokingly said, "Maybe he can get me some free cereal!" I laughed but the comment also made me think. Does the average consumer really know what cereals (cereal crops) are? Do... Continue Reading →
Raising the Roof
On Friday I had the opportunity to get out from behind the desk and swing a hammer outside on a beautiful winter day. Together with some of my coworkers I volunteered at a Habitat for Humanity build in Calgary. This particular build is supported by several agriculture companies and the project is referred to as... Continue Reading →
Is a Picture Really Worth a Thousand Words?
I'd say yes. And now more than ever. Earlier this week I had the privilege of participating in a CAMA (Canadian Agri-Marketing Association) Ontario webinar on social media strategy hosted by Jay Baer. Jay is the founder of Convince and Convert, a marketing services firm. Jay knows his stuff and is considered the go-to guy... Continue Reading →
Craving a Canadian Treat
No, I'm not talking about ketchup chips or Smarties... I'm talking about puffed wheat squares. Recently I found myself craving this treat I grew up with. I've been told that this is a Canadian recipe. Many of my American friends are not familiar with these squares. They're very similar to Rice Krispies squares except they... Continue Reading →
My First Cheesecake
This past weekend I used one of my Christmas presents, a 9 inch springfoam pan, to make my first cheesecake. I made The Pioneer Woman's Blackberry Cheesecake with a couple slight variations. The original recipe can be found here. Ingredients Crust 1 1/2 cups graham wafer crumbs app. 1/2 cup crushed pecans 1/2 cup melted... Continue Reading →
So, where do you work?
It's amazing how one simple question can ignite a lengthy conversation. This is exactly what happened to me earlier this week. While volunteering at the local food bank, something I do on a regular basis, a fellow volunteer whom I'd never met before started making small talk with me. For two hours we pack hampers... Continue Reading →
Looking Back on Twenty Twelve
The other day while driving to work with my favourite Cowtown country music station turned up, the Christmas songs ended and the announcers came on and started talking about something that made my ears perk up. They were talking about being thankful. While it seems like every time we turn on the news, we are... Continue Reading →
Rural Route Ramblings 