Earlier this week I shared Part 1 of my Top 10 Takeaways from the AgCatalyst social media conference in Minneapolis. If you missed Part 1, check it out here. This was the second annual AgCatalyst conference, presented by AdFarm. This year's theme was "It's All About the Content" and featured various top-notch speakers from the agribusiness and... Continue Reading →
Top 10 Takeaways from #AgCatalyst: Part 1
Last week I had the opportunity to attend the AgCatalyst social media conference in Minneapolis. This was the second annual AgCatalyst conference, presented by AdFarm. This year's theme was "It's All About the Content" and featured various top-notch speakers from the agribusiness and food industries. As I do after most conferences I attend, I decided... Continue Reading →
Successful Marketing requires Listening
"You have TWO ears and ONE mouth for a reason." Lately, I've heard this said a few times, and although it may be overused, I like it because it makes a good point. In a nutshell - listen more, speak less. It's a simple concept yet difficult for many people. Back in high school I... Continue Reading →
Building Brand Loyalty: Me and Civics
In the marketing world we talk about brand loyalty. This is when consumers become committed to a brand and make repeated purchases. Customers who are loyal to certain brands will make consistent purchases regardless of price or convenience. Last weekend I came across a great example of brand loyalty - myself and Honda Civic cars.... Continue Reading →
What’s your Personal Brand?
In the marketing world we talk a lot about brands and branding. So what is a brand? Here are a few definitions I found by doing a quick Google search: A brand is a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo, tag... Continue Reading →